PlayByPlay is a seat-filling organisation. PlayByPlay and its membership
exist first and foremost as a service for producers and theatres to fill
specific unsold seats for productions whilst building an audience. As
such, members are not purchasing tickets... members are promising to discreetly
fill unsold seats that are provided free of charge, as a gift from the
When making a reservation through PlayByPlay members are promising to
fill the specific seat(s) assigned to them by the theatre for that performance.
Members are required to purchase programmes, drinks or sweets whilst attending
a production as a small "thank you" to producers and theatres
for the gift of complimentary seats.