PlayByPlay is a seat-filling organisation. PlayByPlay exists first and
foremost as a service for producers and theatres to fill specific unsold
seats for productions whilst building an audience. As such, participants
who attend a performance on behalf of Play By Play are not purchasing
tickets... participants are promising to discreetly fill unsold seats
which are provided free of charge, as a gift from the producer/theatre.
When making a reservation through PlayByPlay members are promising to
fill the specific seat(s) assigned to them by the theatre for a specific
performance. Members are required to purchase programmes, drinks or sweets
whilst attending a production as a small "thank you" to producers
and theatres for the gift of complimentary seats.