About PlaybyPlay

PlayByPlay is a seat-filling organisation. PlayByPlay exists first and foremost as a service for producers and theatres to fill specific unsold seats for productions whilst building an audience. As such, participants who attend a performance on behalf of Play By Play are not purchasing tickets... participants are promising to discreetly fill unsold seats which are provided free of charge, as a gift from the producer/theatre.

When making a reservation through PlayByPlay members are promising to fill the specific seat(s) assigned to them by the theatre for a specific performance. Members are required to purchase programmes, drinks or sweets whilst attending a production as a small "thank you" to producers and theatres for the gift of complimentary seats.

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